When Sidney Ng founded Food panda, his idea of entrepreneurship solved hunger problems in the world. Hotels & Restaurants were already booming but it required people to literally walk down to the place to enjoy good food. This App opened up several opportunities for even small businesses to pitch in. Even though Restaurants served better, showed hospitality, smiled and poured fine wine, the food Mobile app went one step down and brought the party to place of people’s choice instead of them coming down to their business. This idea appealed and has become widely accepted and successful.
This is exactly how mobile apps are revolutionizing F&B industry right now. Digitalization and specifically – Mobile Apps have certain amount of control over targets. If the Apps can take F&B Business to a whole new level, then it can certainly help aspiring Musicians and artists grow.
What are the problems aspiring Artists face?
1. Platform to showcase talent
So why are Reality shows like America’s got Talent, American Idol etc. popular? Some young talents find these shows as a platform to showcase their talents. It may be aired on television for the channel’s sake but Artists believe that the media dominance will help them attract potential sponsors or agents to help them find different projects and hop on the expressway to become famous! Now what if some other medium can provide everything the reality show can provide? Like – Global Fan Base, the medium that potential clients actively engage in? Then the artists see no point in not availing such medium. Mobile Apps have become Indispensable.
Kickstarter is a global community and a creativity platform where several artists, musicians, designers and filmmakers etc. pitch their talent and help crowdfund for support and resources to get their project up and running. This App (Website Community) is a blessing in disguise for several artists around the world as this serves as a platform to showcase their talent.
How can Mobile Apps make money for Artists? Well, Isn’t that a million-dollar question. While Indiegogo brags that they are Launchpad for entrepreneurial idea, it is still a great place to start crowdfunding. If an already existing super-famous medium can reach about 10 million people of which, at least a 10 percent are super fan of an artist’s work; given a quarter of those 10 percent are willing to spend relatively less amount of the Conventional Album Release Buy Out then wouldn’t that be a start for the so called Monetization? This is exactly how Kickstarter and Indiegogo and several other mediums function.
One might be wondering how a virtual platform could possibly allow talents to get exposure and monetize, they do not know about Oculus. Palmer Luckey, now 23, started out building the prototype for the Oculus Rift in his parents’ garage. When Oculus turned to Kickstarter in 2012 to develop its product, it quickly blew past its $250,000 fundraising goal. The crowdfunding campaign was just the beginning for the nascent VR company: In March 2014, while Oculus was still in the prototype stage, Facebook agreed to acquire it for $2 billion in cash and stock. The deal showed the potential for virtual reality, and for the Oculus Rift, far beyond gaming.
3. Sustaining Audience
If one wants the crowd to stay loyal then it is only fair the artist stays loyal to the crowd. The Best Thing about a well-planned Campaign is the timing and content that reaches the audience. If your work is called Project A and then the Campaign set for A and the frequency at which your fan base is communicated strategically then that is the key to sustenance.
So what is the one way to ensure crowd stays engaged to the “brand?” To be able to provide content that catches their eye. But of course even the best of content will escape one’s eye if they do not want to see.
So how do we know when the people want to read about us or listen to our artists’ music? This can be done by Intelligent Delivery. It’s a message delivery feature that identifies when each targeted customer is most likely to engage with your outreach and ensures that the messages you send are delivered during that window.
If an artist can start on an unfamiliar medium, able to Monetize their talent and Sustains Audience that does not bring them fame. Mobile Apps can only take them so far. It is their raw energy and creativity that scores Fame. Musicians need to be recognizable within their specific genre, and each genre has slightly different approaches and methodology to success.
Although Music Industry has fallen and risen up in the last century, Mobile Apps offer promising features for aspiring musicians and Artists to help grow.