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Updated: June 29, 2022
No matter what industry you’re in, what service or products you provide, or who your target market is, today every company is a technology company. Customer expectations are different in today’s new digital-first world, meaning that companies that would have never been considered “tech” companies 10 years ago, now have to be implementing technology regularly just to be on an even playing field in their industry.
The reality is, that we’ve become spoiled consumers. We are accustomed to having the world at our fingertips. Feeling hungry? Order anything from Uber Eats with a few clicks on an app and it’s at your doorstep. Need to know how to do just about anything? Quickly ask Google. Need new shoes for a work event tomorrow? Order it on Amazon and it’s at your doorstep in less than 24 hours. We are spoiled with choice and customization, so much that we’ve come to expect it. Customers expect their services and experiences to be customized and personal. This creates a huge opportunity for organizations to create value by meeting their needs, but it will require an updated, more flexible execution model and full adoption of technology. As a business, staying on top of technological trends and ensuring the functionality of your technology is crucial for maintaining a competitive edge and delivering a valuable service.
Every company’s digitalization process is unique to its business model, operations, and overall organization. Digital acceleration is a means of ensuring your technological advancements are also serving as tools for business growth and success. In short, digital acceleration is the integration of digital technology that results in accelerated business growth. A successful acceleration identifies a business’s growing pains and then utilizes software and digitization to automate and streamline these processes to make them more efficient. This shift is vital for staying relevant in the digital era and finding long-term success and efficiency.
Benefits of Digital Acceleration
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Organizations across industries enjoy the benefits of digital acceleration. Whether the goal is to modernize legacy processes, accelerate efficient workflows, strengthen security, or increase profitability, digital acceleration is primed to be the biggest opportunity of 2022. Here at BitCot, we love technology. We believe that technology has the power to transform businesses and help them serve with purpose. However, we understand that digital acceleration can be both exciting and overwhelming. As a business owner, you deserve to focus on your “zone of genius,” aka growing your business. Our zone of genius is digitization. With careful planning, prioritization, strategy, and the right mindset, we can help you leverage the power of technology and scale your business for massive growth in 2022.
To learn more about digital acceleration, we’ve built a free guide to help you! Check out Free Guide for more information.
Need help? We design, build, and grow digital products across Android,iOS, and web.
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