FLITE Sports is a sports apparel and team-commerce business serving clubs, schools, sports organizations, coaches, players, and families across the United States. As the business scaled, its operations outgrew standard Shopify capabilities, demanding a centralized platform capable of handling customized jerseys, partner-specific storefronts, bulk team orders, player personalization, commission management, and structured supplier workflows. Bitcot partnered with FLITE Sports to design and build a custom Shopify-integrated platform that unifies these complex operations into one scalable ecosystem.
From product management and partner storefronts to bulk team ordering, player reporting, and supplier integration all in one platform
Track sales, revenue and partner discounts from one dashboard
Create products and manage draft orders with ease
Manage partners, clubs and the full product catalog in one place
Customize partner collections and track sales, funds and payouts
Project Goal — A Unified Sports Commerce Platform Built Around FLITE’s Complexity
FLITE Sports operated a growing sports apparel and team-commerce business across multiple partners, clubs, and schools, but lacked a centralized system to handle the full complexity of its operations. The goal was to build a custom software platform that extended Shopify with specialized business logic, connecting product management, partner storefronts, bulk team ordering, player personalization, commission workflows, and supplier integrations into one scalable ecosystem. The result needed to serve partners, coaches, players, and suppliers through purpose-built experiences while giving FLITE centralized control over its entire operation.
Overcoming the Challenge — No Unified System to Manage Products, Partners, and Customized Team Orders
FLITE Sports was managing a sophisticated sports commerce operation across multiple clubs, schools, and manufacturing partners without a centralized platform to support it. Standard Shopify could not handle the complexity of customized product configurations, partner-specific storefronts, bulk team ordering with per-player personalization, or structured supplier communication. The result was an accumulation of manual, disconnected processes that created inventory inaccuracies, limited reporting visibility, inconsistent partner experiences, and significant operational overhead as the business continued to grow.
👏🏽Transformative Solution — A Custom Shopify-Integrated Sports Commerce Ecosystem
Bitcot designed and built a custom Laravel and Vue.js platform that extended Shopify with the specialized business logic FLITE required. The solution introduced centralized product and SKU management, partner-specific team stores with role-based access, team uniform bundles, a Coach's Corner ordering experience, player-level personalization and reporting, a FLITE Funds commission system, and a structured Healong API integration for supplier workflows. Deployed on AWS with ECS Fargate, RDS, and Redis, the platform gave FLITE a scalable, reliable foundation to support its current operations and future expansion across new sports, partners, and manufacturing relationships.
The Outcome
FLITE Sports now operates through a single centralized platform that replaced fragmented manual processes with structured, automated workflows across products, partners, orders, and suppliers. The platform delivered measurable growth in orders, sales, active partners, and average order value while giving coaches, clubs, and administrators purpose-built tools that significantly reduced operational overhead and improved visibility across the entire sports commerce operation.
INCREASED ORDER VOLUME
GROWTH IN ACTIVE PARTNERS
HIGHER AVERAGE ORDER VALUE
INCREASED TOTAL SALES
Tech Stack
Some technologies used for this project
Vue.js
Laravel
Shopify
AWS
