The market for mobile app development isn’t going anywhere: according to Statista , over half the world’s internet traffic came from mobile devices in 2019. Powering many of these connected mobile experiences are mobile apps, which makes it a highly sought after market for many different types of business—according to ComScore , over 50% of “digital” time spent is on smartphone apps. Still, building a mobile app can be a complicated process with many considerations. At BitCot, we have extensive experience building user-friendly mobile apps, having developed over 200 mobile apps with over fifty five-star ratings in the Apple and Android app stores. If you’re thinking about your own app, here is our guide to creating mobile apps, including some tools, strategies, and important resources you can use.
Develop the Idea, Refine the Objectives
Every good mobile app starts with an idea, and that idea is rooted in the user. How can we develop a mobile app that will make life easier for our customers? Our users? Mobile banking apps, for example, make it easy for users to deposit checks, verify balances, and transfer funds without going to a physical location. Other apps, such as ridesharing, shopping, and navigation, make everyday activities far more convenient. Important Discovery Questions: When building a new mobile app, we recommend sitting down with various organizational stakeholders to discuss a couple of key questions. In our experience, the answers to these questions can help inform the rest of the project. Who is this app for? What kind of app is it? What need will this app help meet? How will it simplify everyday life for its users? How will this app be developed, launched, and marketed? How will users of the application be supported? How will the success of this application be measured? How will the business make money with this app? Common Mobile App Categories: In terms of what kind of app to build, most mobile apps fall into six general categories: Productivity Social media Lifestyle Utility News and information Games and entertainment
At this point, it is time to consider the technical backend of the app. The wireframing process should provide specific details about how you want your app to look, feel, and function. Turning this into reality will require certain backend technologies that support this kind of functionality. Developing the App for iOS requires coding in Swift and Java or Kotlin for Android and these are considered native apps and are recommended languages by Apple and Google. There are other hybrid platforms such as React Native, Xamarin, Phone Gap that are provided build by third-party frameworks and have limitations and have a shorter shelf life. Backend is really an important piece of the App that is used for storing user information, handling business logic, performing authentication, security and more. There are many technology options such as Node, Python, Ruby on Rails or PHP that can be used for building the back-end. Many apps need integration with third-party companies and you need your app to plug into Stripe or Braintree to accept mobile payments. Other apps require map integrations, chat, or image capture. Generally speaking, your backend needs will boil down to five main areas: API Servers Hosting Database Third-party Integrations Enabling your back-end to run on the cloud would really provide the required scalability as the platform grows. Cloud includes hosting server, database and has several other services such as push notifications, sending emails, load balancers, and security. Tips for Testing a Mobile App: Tailor your testing to the needs of your specific user group. Consider the following tips when testing your mobile app: Test on multiple devices (smartphone, tablet, etc.) with multiple screen resolutions Test both server-side and client-side performance Perform usability testing to ensure uniform performance and functionality across devices Put device through extenuating circumstances, such as a low battery or bad network coverage Test for interruptions such as incoming calls and texts messages Release the App Once you have thoroughly tested your mobile app, it is time to prepare a release version to be published to your medium of choice (Android, Apple Store, etc.). Each marketplace for mobile apps has its own requirements, alongside general best practices. For example: Application configuration Application resources Backend services and resources Marketing and promotional materials Prepare for mobile app monetization Of course, the work does not end once you release your app to the marketplace. The app will require ongoing maintenance and updates to fix bugs or introduce new features. Work With App Developers That Know-How Developing and releasing an app is no simple process. The more complex the proposed app’s functionality, the more time and resources will likely be required at every step of the development, testing, and release process. At BitCot, we specialize in delivering high-quality mobile apps for small businesses and entrepreneurs in a relatively short time frame. Our team of mobile app developers supports our clients every step of the way, from further refining an app idea, to mapping out a full go-to-market strategy. Learn more .
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