People spend more time on mobile these days and you don’t need statistics and fancy charts to back this theory. What has caused this shift in trend is a topic of interest for another post- but in the last few years the personal computers are disappearing faster than Dinosaurs ever did. Reason? The Mobiles are easier to carry around. There was a time when business used to advertise in newspapers to gain visibility. What newspapers were, decades ago in Mobile now. So how’s any of that related to enterprise investing in Mobile Apps? To groom your customer base, of course! Here are a few practical reasons as to why every enterprise need to have an app.
Apps can work offline
Sometimes bad things happen to good people. Yes, sometimes we will have to deal with a slower net connection. But don’t you lose faith, because what websites sometimes fail to do, can be done with a simple app. Apps can operate at relatively slower connection when compared with websites. All mobile apps can be accessed instantly by tapping on the relevant icon on a mobile device. This allows users to find the information they need quickly. That’s why corporate and banks were smarter to step onto it fast.
Many apps can be accessed offline too, with updates being stored locally on the device until it reconnects to the internet. Mobile websites, on the other hand, must be accessed via mobile browsers, and generally take longer to load, which can be irritating for users. Mobile sites do not work offline either and so that quality time is lost by users who are unable to get things done while offline.
Apps gain Visibility
Ten years ago every business was going through “I don’t need a Website” phase while it is now in “I don’t need an app” phase. Take e-commerce apps for example- You’re giving 20% off on today’s purchase and what are the odds that people ‘actually’ open and read the mail you had sent them about it? If only you had a mobile app, you can generate push notifications to let them know about appealing offers for that week and more! Maybe that deal will bring you customers you didn’t intend to target in the first place.
Forget emails, they have the highest bounce rate ever. Nobody even opens them anymore. What was once a reliable medium has now been overused and thrown out of a reliable channel list. Push Notifications, on the other hand, are smooth and simple as they convey the message shorter and swifter.
Nutune is an app
Apps improve Branding via Multiple Channel
Website, Blog, and App are the vital tools in every Marketer’s arsenal. If you want to improve the visibility of your business, you better check these tools off your list. Websites establish your brand’s existence. Blogs act as your company catalog while Apps are the fastest way to exhibit quality service to your customer base. Most of the Customers want to know everything about your enterprise before they buy your product. So how about you actually give that information to them?
The more information you provide about your company via Website, Blogs, and Apps the more dominant you appear. What sets you apart from competitors purely depends on your app designers and content managers. But Multi-Channel Marketing is a sure way to improve your brand.
Retain Customer Base
The only way to retain customers is to keep providing quality work. But you can showcase your amazing work to them via apps. The best thing about the mobile channel is that it gives companies the potential to engage with their customers in real-time, by location and complete with profile information. If done right, you can turn those engaged customers into revenue generating ones.
Apps from BitCot
Now you have a good understanding of not just the pros of enterprises with Apps but what kind of Apps retain customers. So we have compiled a list of Apps we have developed here in BitCot that might capture your interests since we operate aligned with those core formula. Take Nutune for example, we developed the iOS app in such a way that it was capable of sending Push Notifications. This app recommends the song based on your interests that were pre-defined while a profile was created. This app sends intuitive push notifications when it recommends a song.
With MyvirtualFleet, we literally reduce workload for services. This App produces a solution to improve productivity in the Transportation Industry for Brokers, Carriers, Drivers and Independent Contractors. This app allows the company to track drivers once they have signed into and Eliminate double entry and typing errors by sending jobs directly to members using our system. To know more about our services, you can always reach out to us.
It does not matter what you’re selling. You could be selling floors, physiotherapy, coffee, lunch menus and lunch deals at restaurants. And if users have a way to get the same end result without having to pick up the phone and call you, then it’s going to improve your business.