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Updated: December 15, 2021
With the introduction of eCommerce, buyers were introduced to a whole new way of shopping. Now, everything that they need is, quite literally, at their fingertips. It opened up several opportunities to sell products online with minimum investment for business owners.
Of course, there is a flip side to this. With more convenience comes more competition. The only way out is to give your customers the best shopping experience to stay ahead of the game. If you run an eCommerce business, it is time to leap into headless e-commerce.
In the paragraphs below, you will learn all about how to use this advanced eCommerce technology to help your business reach its best potential.
ECommerce has two components- the front end and the back end. The front end is what your customer sees. This includes the UI/UX, social commerce, Internet of Things, and the digital marketplace. The backend is the inventory, the code, and other processes that help you execute each order successfully.
Now, with most CMS platforms, the frontend and backend are integrated. So, any changes to one of the two require adjustments in the other.
With headless eCommerce, the frontend is separated from the backend. This means that you can make any number of changes without disturbing the backend. As a result, you can create better and more unique experiences for all your users.
Headless eCommerce architecture aims to help push any content or data to different platforms through APIs. APIs or Application Programming Interface allows different apps to communicate with each other.
In this type of approach, the primary architecture is focused on the background processes. All the data is fed to different frontend applications using eCommerce APIs. Any backend program such as pricing, security, and infrastructure runs in the background. The communication between the frontend and backend is through dedicated APIs.
Components of headless eCommerce architecture
The whole architecture of headless eCommerce consists of a few systems:
Information is pulled from specific systems for every action using an API. Unlike regular CMS, headless eCommerce does not simply push content into multiple channels. The biggest advantage of headless eCommerce is scalability. With individual components, you have the flexibility to incorporate several new elements into your program to create an experience-based product.
With traditional eCommerce, all the systems are packaged together. They are straightforward to set up and mostly run on pre-included tools. The backend database stores the code for the design and plugins, along with the content.
This puts a limitation on the customization. Even though a few elements may be edited, the process is very time-consuming. This can cause a failure in the system and processes, which leads to heavy losses for the business owner.
To understand the advantages of headless eCommerce, let us compare it with traditional commerce.
There are three primary differences:
When you opt for headless eCommerce, you must remember that it is not a mere change in the software or systems. Your entire team needs to understand that it is a cultural shift.
To have a successful headless eCommerce system, you must build, deploy, improve and consistently support the system. Here are a few steps to follow to shift to headless eCommerce,
Make the cultural shift.
Change the methodology of implementation.
Although there are new inclusions in the market almost every day, some eCommerce platforms are best suited for your business compared to others.
When choosing the right eCommerce platform for your business, just going for the most popular one is not a good idea. Make sure that the platform can deliver your expectations for your eCommerce business.
Here are some tips to help you choose the perfect eCommerce platform for your business.
Headless eCommerce is a sizeable investment and shift in how your business operates. Many use cases show how headless eCommerce can be used to make your user experience better each time:
If you are running an eCommerce business, consider choosing headless eCommerce. Bitcot provides you with complete support to enable the switch. We help you choose the right platform and hire the right technical personnel to create a seamless headless eCommerce platform that matches your business aspirations.
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