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iOS vs Android App Development: Which to Consider for Your Business in 2024

By January 2, 2024April 16th, 2024Mobile Apps
iOS vs Android

It’s hard to believe it’s been over 13 years since Apple’s iconic “There’s an app for that” campaign introduced the idea of smartphone apps. In the few short years since, the app landscape has exploded exponentially.

By 2023, total mobile app downloads reached an unprecedented 325 billion worldwide according to Statista. The Google Play and Apple App Store combined see over 520,000 new apps registered annually.

Users are heavily engaged with this ever-growing selection as well. Recent DataReportal stats found the average person now spends 4.7 hours daily on their mobile device, with a significant 95% of that time spent in apps.

An App Annie 2023 report provided further insight:

  • TikTok alone saw users spend 24 billion hours in just Q1 2023 as the #1 non-game app globally.
  • Mobile gaming specifically witnessed incredible growth, generating over $116 billion in revenue last year and accounting for 51% of total app spend.
  • Time spent in “Over-The-Top” streaming media apps like Netflix, YouTube and Disney+ grew 25% YoY to over 31 billion hours monthly.

It’s clear that for both consumers and businesses, the mobile app era has utterly transformed digital experiences worldwide. Continued technological advancements and 5G proliferation all but guarantee apps will remain central to everyday life for the foreseeable future.

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These figures demonstrate how important mobile apps have become in our daily lives. With more people spending time on their mobile devices and in apps, having a mobile app for your business is no longer a luxury but a necessity. Whether it’s to increase brand awareness, provide a better user experience, or drive sales, mobile apps will be crucial for businesses in 2024 and beyond.

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iOS vs. Android App Development – Introduction

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The world of mobile app development has grown substantially in the last few years, creating an abundant array of options to consider and holding companies back from making timely decisions. One key question for businesses is whether they should develop their apps on iOS or Android platforms; both come with unique strengths and trade-offs that can be hard to balance.

As we enter 2023, it’s essential to assess how iOS and Android app development might factor into your business plan and understand which platform will benefit you (and your users) most.
When creating a mobile app, selecting the right platform is crucial. In 2023, choosing between Android and iOS app development services can be challenging. It’s critical to consider the advantages and disadvantages of each platform.

This blog post aims to provide a comprehensive overview of all crucial considerations when developing an application for either iOS or Android – each one offering its advantages, so having the correct information about these two platforms is essential for success!

What Does Apple’s “iOS” Stand For?

iOS is a well-known mobile operating system created and maintained by Apple. It is exclusively designed for Apple mobile devices like iPhones and iPods. Called initially iPhone OS, it follows the Darwin operating system methodology.

It is Android’s second most used mobile operating system and provides a seamless user experience. Developers use programming languages such as C, C++, Objective C, and Swift, with Swift being the most commonly used language.

What is an Android App?

An Android app is a software application designed to run on Android operating system devices. These apps can be downloaded and installed from the Google Play Store or other app marketplaces. Android apps can perform various functions such as entertainment, productivity, communication, and gaming.

They can be developed by individuals or companies using programming languages such as Java or Kotlin. Android apps are used by millions of people worldwide and have become an integral part of modern mobile technology.

Mobile App Development Process for Your Next Mobile App

Market Share and user demographics Of iOS and Android Apps

Are you curious about the market share and user demographics of iOS and Android apps? Understanding these statistics is crucial for app developers and marketers looking to reach their target audience effectively. Here we’ll explore the market share and user demographics of iOS and Android apps and how they can impact your app’s success.

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1. Market Share of iOS and Android Apps

According to Statista, as of Q2 2021, Android holds the largest market share of mobile operating systems worldwide, with 72.98%, while iOS holds 26.43%. However, it’s worth noting that iOS has a higher market share in certain regions, such as the United States, where it contains 60.9% of the market share.

2. User Demographics of iOS and Android Apps

The user demographics of iOS and Android apps vary significantly. Android users are more diverse and come from lower-income backgrounds, whereas iOS users are typically younger, wealthier, and more educated. According to a report by Pew Research Center, 56% of Android users have an annual income of less than $30,000, while only 36% of iOS users fall into this income bracket. Additionally, 38% of iOS users have a college degree, compared to 27% of Android users.

3. How Market Share and User Demographics Impact App Success

Understanding the market share and user demographics of iOS and Android apps is crucial for app developers and marketers looking to reach their target audience effectively. For example, if your app targets a younger, wealthier audience, you should focus on iOS development and marketing. On the other hand, if your app targets a more diverse, lower-income audience, you should prioritize Android development and marketing.

iOS Vs. Android App Development: Language and Tools

Are you interested in app development but unsure which platform to focus on? iOS and Android are the two most popular mobile operating systems, each with a unique language and tools for app development. Here we’ll compare the language and tools used for iOS and Android app development to help you determine which platform is right for you.

1. Language for iOS App Development

iOS app development uses Swift, a programming language developed by Apple specifically for iOS, macOS, watchOS, and tvOS. Swift is a relatively new language designed to be easy to learn and use. It’s also faster and safer than its predecessor, Objective-C.

2. Tools for iOS App Development

Xcode is the primary tool used for iOS app development. It’s an integrated development environment (IDE) with a code editor, debugging tools, and an iOS simulator. Xcode also includes Interface Builder, a graphical tool for designing user interfaces.

3. Language for Android App Development

Android app development uses Java, a widely-used programming language. Kotlin is another language that’s gaining popularity for Android app development. Kotlin is a modern language designed to be more concise and expressive than Java.

4. Tools for Android App Development

Android Studio is the primary tool used for Android app development. It’s an IDE built on IntelliJ IDEA and includes a code editor, debugging tools, and an Android emulator. Android Studio also includes a graphical layout editor for designing user interfaces.

5. Cross-Platform App Development

If you want to develop apps for both iOS and Android, you can use cross-platform development tools like React Native, Xamarin, or Flutter. These tools allow you to write code once and deploy it to multiple platforms. However, cross-platform development may not be suitable for all types of apps and may have performance limitations.

Whether you choose iOS or Android app development, learning the language and tools best suited for your needs is essential. With the proper knowledge and tools, you can develop high-quality apps that users will love.

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iOS Vs Android App Development: Policies and Guidelines

Here are the policies and procedures for iOS and Android app development to help you make an informed decision.

1. iOS App Development Policies and Guidelines

Apple has strict policies and guidelines for app development on its platform. These guidelines cover everything from design to functionality and are meant to ensure a high-quality user experience. Some key policies and guidelines include:

– App Store Review Guidelines: All apps must go through a review process before being published on the App Store. Apple checks for bugs, inappropriate content, and compliance with its guidelines.

– Human Interface Guidelines: These guidelines cover design principles for iOS apps, including layout, typography, and navigation. Following these guidelines can help make your app more intuitive and user-friendly.

– App Store Marketing Guidelines: Apple has specific guidelines for how apps can be marketed on the App Store. This includes things like app icons, screenshots, and descriptions.

2. Android App Development Policies and Guidelines

Android is known for being more flexible than iOS regarding app development. However, policies and guidelines are still in place to ensure a consistent user experience. Some key policies and guidelines include:

– Google Play Developer Program Policies: All apps must comply with these policies to be published on the Google Play Store. They cover things like content, security, and user data.

– Material Design Guidelines: Google has a set of guidelines for app design known as Material Design. These guidelines cover everything from color schemes to animation and can make your app look and feel consistent with other Android apps.

– App Promotion Policies: Google has specific policies for promoting apps on the Google Play Store. This includes things like app titles, descriptions, and screenshots.

iOS Vs Android App Development: Monetization Options and revenue potential

One crucial factor to consider is each platform’s monetization options and revenue potential. Here are the iOS and Android app development monetization options and revenue potential to help you make an informed decision.

1. App Store Revenue Split

The Apple App Store and Google Play Store take a 30% cut of app revenue. However, Apple offers an alternative subscription model where developers can keep 85% of subscription revenue, compared to Google’s 70% revenue share after the first year.

2. In-App Purchases

In-app purchases (IAPs) are a popular monetization option for iOS and Android apps. According to a report by Sensor Tower, IAPs accounted for 95% of App Store revenue and 91% of Google Play revenue in 2020. However, iOS users tend to spend more on IAPs than Android users.

3. Ad Revenue

Both iOS and Android apps can generate revenue through ads. However, iOS apps have higher eCPMs (effective cost per thousand impressions) than Android apps. This is because iOS users are generally more affluent and spend more money on in-app purchases, making them more valuable to advertisers.

4. Paid Apps

Paid apps are another monetization option for both iOS and Android. However, paid apps are becoming less popular as users expect apps to be free or offer a free version with in-app purchases. Additionally, iOS users are less likely to pay for apps than Android users.

5. Revenue Potential

Overall, iOS apps generate more revenue than Android apps. App Annie said the App Store generated 2.2 times more revenue than Google Play in Q3 2020, despite having fewer downloads. However, this doesn’t mean that Android app development is less profitable. Android has a more extensive user base and more global reach, which can lead to more downloads and potential revenue.

iOS Vs Android App Development: User Experience and Design

Here are some tips on creating a great user experience and design for your app.

1. Understand the Differences in Design Guidelines

iOS and Android have different design guidelines that you’ll need to follow to create a great user experience. iOS tends to have a more minimalist and sleek design, while Android allows for more customization and flexibility. Make sure you understand the guidelines for each platform and design accordingly.

2. Consider the User’s Journey

When designing your app, consider the user’s journey and how they’ll interact with it. What are their goals, and how can your app help them achieve them? Consider the user’s context, such as location, time of day, and device.

3. Use Consistent and Intuitive Navigation

Navigation is vital to a great user experience. Ensure your app has consistent and intuitive navigation that’s easy for users to understand. Use clear labels and icons, and make sure users can easily navigate back and forth between screens.

4. Pay Attention to Typography

Typography can have a significant impact on the user experience. Ensure your app’s text is easy to read and consistent throughout the app. Use appropriate font sizes and styles, and consider the contrast between the text and background.

5. Test, Test, Test

Finally, make sure you test your app thoroughly on both iOS and Android devices—test for usability, functionality, and design consistency. Get feedback from users and make improvements based on their feedback.

By following these tips, you can create a great user experience for your app on both iOS and Android. Remember to consider the differences in design guidelines, the user’s journey, navigation, typography, and testing.

App Development

iOS Vs Android App Development: Security and privacy features

The debate between iOS and Android has been ongoing for years. One of the essential considerations for app developers is security and privacy features. Here, we’ll explore the differences between iOS and Android app development regarding security and privacy features.

1. iOS Security Features

iOS is known for its robust security features. Apple has a strict app review process and requires all apps to be reviewed before they can be published on the App Store. iOS also has a feature called “App Transport Security,” which requires apps to use secure connections to transmit data. In addition, iOS has a “sandboxing” feature that limits the access that apps have to the device’s resources.

2. Android Security Features

Android’s security features have come a long way in recent years. Google has implemented a similar app review process to Apple’s, which requires all apps to be reviewed before they can be published on the Google Play Store. Android also has a “Google Play Protect” feature that scans apps for malware and other security threats. In addition, Android has a feature called “Application Sandboxing,” which limits the access that apps have to the device’s resources.

3. iOS Privacy Features

iOS has a strong focus on privacy. Apple has implemented a feature called “App Tracking Transparency,” which requires apps to get permission from users before tracking their data across other apps and websites. iOS also has a feature called “Privacy Labels,” which requires developers to disclose what data their app collects and how it is used.

4. Android Privacy Features

Android also has a focus on privacy. Google has implemented a feature called “Google Play Protect,” which scans apps for privacy threats. Android also has a feature called “Permissions,” which allows users to control what data apps can access.

iOS vs Android App Development: Integration with third-party devices

1. Understand the Different Approaches

iOS and Android have different approaches to integrating with third-party devices. iOS has a closed ecosystem, meaning it’s easier to develop for a limited set of devices. On the other hand, Android has an open ecosystem, meaning there are more devices to build for and more variations to consider.

2. Research the Device Compatibility

Before starting development, research the third-party devices you want your app to integrate. Check if the devices have an SDK (Software Development Kit) or API (Application Programming Interface) available for developers. This will determine how easy or difficult it will be to integrate your app with the device.

3. Choose the Right Framework

Choosing the right framework can make a big difference in how easy it is to integrate with third-party devices. For iOS, the most popular framework is Apple’s Core Bluetooth framework, which allows apps to communicate with Bluetooth-enabled devices. The most popular framework for Android is the Android Open Accessory Development Kit (ADK), which will enable apps to communicate with USB and Bluetooth devices.

4. Test on Real Devices

Once you’ve integrated your app with third-party devices, testing it on real devices is essential. This will help you identify any issues or bugs arising during real-world usage. Make sure to try on a variety of devices to ensure compatibility.

5. Keep Up-to-Date with Changes

IOS and Android are constantly evolving, so keeping up-to-date with changes that may affect your app’s integration with third-party devices is essential. Regularly check for updates and new SDKs or APIs that may be available.

Difference Between iOS and Android Business Applications

I discussed the difference between mobile and web development and why you might choose one. Still, you might be thinking, “what are the differences between iOS and Android business applications?” Let’s take a look.

Bigger community of developers

Don’t get me wrong; many iOS developers, including us, can help you develop your iOS app! But because iOS development requires Mac computers. This is a barrier for some developers, which means they have no choice but to create for Android in mobile development.

Range of devices

Think about all the kinds of devices that run Android. You have smartphones and tablets, but you also have countless companies making many Android devices. That means your application has to work on various devices with different specifications and screen sizes.
Regarding iOS devices, your development team only needs to consider the devices that Apple creates. This not only means fewer edge cases to believe that you would need to consider when developing Android applications, but your iOS of your users will also generally have the same experience.

Customer base

According to our experience working with various businesses developing mobile applications, we’ve seen that each platform has different types of users. And that’s very important to consider if you want your mobile application to succeed.

One statistic we’ve seen said that iOS users spend 2.5 times more in IAP (in-app purchases) than their Android counterparts. Also, the Apple App Store has about twice as many paid apps as the Google Play Store.
We are starting to talk about our process, which is understanding the requirements and beginning to build mockups as a part of discovery. Also, stress on native App development since that is better, has a longer shelf life, and is directly aligned to programming languages recommended by Apple Google.

iOS Vs Android App Development: Pros and Cons


iOS Vs Android App Development Pros and Cons

1. iOS App Development:-

– High-quality user experience: iOS apps are known for their sleek design and intuitive user experience. Apple has strict guidelines for app development, resulting in a consistent and high-quality user experience across all iOS apps.

– Higher revenue potential: iOS users are known to spend more on in-app purchases and app downloads compared to Android users, resulting in higher revenue potential for iOS app developers.

– Better security: Apple has a reputation for prioritizing user privacy and security, resulting in a more secure app environment for iOS users.


– Limited market share: iOS devices only make up a portion of the smartphone market, meaning that iOS apps have a smaller potential audience than Android apps.

– Strict app guidelines: While strict guidelines result in a high-quality user experience, they can also limit the creativity and flexibility of app developers.

– Higher development costs: Developing an iOS app requires specialized skills and tools, resulting in higher development costs than developing an Android.

2. Android App Development:

– Larger market share: Android devices make up the majority of the smartphone market, resulting in a larger potential audience for Android apps.

– More flexibility: Google Play Store has looser guidelines for app development, resulting in more flexibility for app developers to experiment with new features and designs.

– Lower development costs: Android app development can be less expensive than iOS app development due to the availability of development tools and resources.

– Fragmentation: Android devices came in various screen sizes, resolutions, and versions of the operating system, resulting in a fragmented user experience and added development challenges.

– Lower revenue potential: Android users are known to spend less on in-app purchases and app downloads compared to iOS users, resulting in lower revenue potential for Android app developers.

– Security concerns: Android devices have a reputation for being more vulnerable to security threats and malware compared to iOS devices.

Both iOS and Android app development have their unique pros and cons. It’s essential to consider your target audience, budget, and development goals when choosing a platform for your next app project. By weighing the pros and cons of each platform, you can make an informed decision and create a successful app that meets your user’s needs.

The Ultimate Showdown: iOS vs Android for Business

iOS and Android are two major mobile operating systems. Apple develops iOS and is only available on Apple devices such as iPhones and iPads, while Android is an open-source operating system that is available on devices made by various manufacturers such as Samsung, Google, and LG.

When choosing between iOS and Android for businesses, there are several factors to consider. iOS is known for its security, user experience, and high-end hardware. It is also popular among business users because of its compatibility with Apple’s suite of productivity apps such as Pages, Keynote, and Numbers.

On the other hand, Android offers more flexibility and customization options and a more comprehensive range of devices at different price points. Android devices also tend to have longer battery life and better camera quality.

Ultimately, the choice between iOS and Android for businesses depends on the specific needs and preferences of the organization. Companies prioritizing security and user experience may prefer iOS, while those prioritizing flexibility and affordability prefer Android. It is vital for businesses to carefully evaluate their options and choose the platform that best fits their needs.

Future Trends and Predictions for iOS and Android app development

It is predicted that both iOS and Android app development will continue to grow and evolve. Some of the trends and predictions for these platforms include:

1. More emphasis on AI and machine learning technologies to enhance app functionality and user experience.

2. Increased demand for apps that focus on privacy and security, particularly in light of recent data breaches.

3. Greater use of augmented and virtual reality technologies in app development.

4. Continued growth in using cloud-based technologies for app development and deployment.

5. More integration with wearable devices and the Internet of Things (IoT).

6. Greater use of chatbots and voice assistants in app development, particularly for customer service and support.

7. Increased focus on app personalization and customization, using data analytics and user feedback to tailor app experiences to individual users.

Overall, the future of iOS and Android app development looks bright, with continued growth and innovation in these rapidly-evolving technologies.


All in all, developing a successful mobile app is much more than just picking the right platform. The process requires diligent planning and research to ensure the best possible outcome. While the iOS and Android platforms are both popular options, choose the one that works best for your app based on usage, market share, monetization options, development cost, and other factors.
With proper research and organization, you can significantly improve your chances of creating a successful product with an identified target audience.

Remember: no matter which platform you decide to go with, it’s essential to consider all aspects involved in the mobile app development process, like design, deployment, and maintenance — as ultimately, it’s these things that will determine whether or not your app succeeds or fails.

The critical takeaway is having an efficient strategy so you can plan accordingly and make informed decisions when choosing a development platform. If done right, this could be a significant boost to both your business success and customer satisfaction!

If you’re unsure how to get started with Mobile app development for iOS and Android for your business, contact us. We’ll happily have a no-obligations conversation with you to get you started.

Raj Sanghvi

Raj Sanghvi is a technologist and founder of BitCot, a full-service award-winning software development company. With over 15 years of innovative coding experience creating complex technology solutions for businesses like IBM, Sony, Nissan, Micron, Dicks Sporting Goods, HDSupply, Bombardier and more, Sanghvi helps build for both major brands and entrepreneurs to launch their own technologies platforms. Visit Raj Sanghvi on LinkedIn and follow him on Twitter. View Full Bio

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